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发表于 2005-5-2 12:51:19
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我的情况更加尴尬
我在国内读的是广告学,拿的是文学学士,想去德国,当然想找到对应的专业,然后从高学期开始读,但首先在德肯定没有"广告学",那么该怎么找到对方学校认可的相同专业呢?是媒体?新闻?
我这个的专业学的很杂,主要分三大类:广告类,市场营销类,设计类,
希望你能给我提供一点信息,那些大学有可能相关的专业,谢谢拉
下面是我的专业的简介:
The Department of Advertising has talented faculties, embodies three professional research teams which includes Economic Communication, Advertisings, Arts Designing on Advertising, equipped with advertising working laboratory providing students practising, being capable of guiding students practising.
The aim of studying : train senior professional talent in Advertising, who grasping both the theory and skills of advertising, extensive culture and scientific knowledge, being able to work in advertising department of news media, advertising department of enterprise, advertising agency, market research, information technology industry, undertaking advertising management, advertising creative planning, designing, marketing planning, as well as market research and analysis work.
Students of this department will study The Basic Theory of Maxnism, basic principle and basic knowledge of advertising, receive basic training of advertising planning, marketing as well as implementing capabilities, grasping basic knowledge and skills of advertising department and business administration.
Graduates should have knowledge and abilities as following: grasping basic theory and knowledge of advertising, having abilities of modern advertising planning, creative production and publishing as well as basic knowledge of market research and marketing, also have basic abilities of market analysis and data processing, being familiar with related advertising policy and regulations, having basic knowledge and skills of public relation, being aware of the current status and developing trend of Chinese Advertising Industry, understanding developing trends of foreign countries in Advertising Industry.
Main courses:
Economics courses: Principles of Consumption, Principles of Commodity, Study of Modern Economy.
Communications courses: Communication, Culture Communication, Intercultural Communication and Marketing, Press Marketing & Communication.
Advertising courses: Introduction to Advertising, Techniques of Advertising Scheme and Advertising Script, Advertising Script, Research on Advertising Media, Advertising Management, Research on Advertising Efficiency, Regulations on Chinese & Foreign Commercial Advertising.
Inter-academic technical courses: Basics of Advertising Fine Arts, Arts Designing on Advertising, Computer Graphic Design, Commercial Display Design, Advertising Photographic.
Knowledgeable courses: Outline of Chinese Culture, Culture humanists, Introduction to Sociology, Public Relation, Introduction to Aesthetics, Study of Exhibition, Study of Amusement, Advertising Psychology, Study of Shanghai, The Management of Intellectual Property, etc.
This major will provide students three professional study modules: advertising planning and creative, advertising customer service, advertising business administration. Sponsored by worldwide famous advertising agencies, such as Japanese Densu, the Department of Advertising assigns the team of professional teachers to have further study overseas every year. Japanese Densu and domestic famous advertising agency assign experts to hold seminar in our department every year.
Assigned by international consortium, experts, professors of Advertising Department undertake advertising study. The Advertising Department has established extensive professional communications with Advertising Entities in many countries and territories, which includes the United States, Japan, Hong Kong and Taiwan. |
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