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发表于 2009-5-10 23:31:13
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Tourism Natural Resources
Through the course the students will gain an insight into and master the basic knowledge and know how to analyze natural and human tourism resources, so as to develop the techniques in the development, management and protection of them. Meanwhile, the students will also gain the ability to pass smoothly the yearly exam of “Tour Guide Basic” held by Beijing tourism bureau. This course mainly discusses the following factors of or as tourism resources: their concepts and characteristics; classification; geology and landforms; water; living things; climates; historical remains; ancient buildings; ancient tombs; cities and towns, classical gardens, religions and culture, social customs; the division development, and protection of China’s tourism resources.
Tourism Marketing
This subject is one of the most important courses for tourism majors. It mainly deals with the environmental analysis of the tourism markets, the purchase of tourism products, the investigation and prediction of tourism markets, the subdivision and management of the markets, the development and establishment of prices for tourism products. The objective of this course is to lay a foundation for the students who will take tourism as their professions in the future.
Hotel Management
Based on the introduction of relationship between the hotel and the development of tourism, this course mainly deals with the theories and methods of modern hotels administration; its mechanism; basic organization; employee—managing network; principles and theories; administrative techniques and methods. Meanwhile, it also introduces the administrative intelligence such as how to plan, organize, lead, control and create. These will help the students to put the theories into practice according to the specific situation in the administration.
Tourism Administration
The science of administration concerns mainly the special activities of human being to understand the objects, things, and the law of human activities. The development of administrative theories is a proof of human’s recognition of the world. As an important activity, management requires the knowledge of many areas. Through this course, the students will gain some basic knowledge and administrative theories, which include classical administrative theories; the administrative theory of behavior science; the factors, forms, principles, aims, function, and process of administration.
Tourism Civilization
Culture, existing everywhere in our life, is an important heritage left by our ancestors. Because of its characteristics such as diversity and peculiarity, it becomes a precious tourism resource. How to preserve and develop the heritage is an important task for contemporary people as well as for the sustainable development of tourism industry. The course Tourism Civilization gives an introduction to the following aspects: culture and its source places; cultural regions; nations’ diversity; and the tourism value of cultural heritage. Through this course, the students will come to realize the inevitable fusion when different cultures meet together. But at the same time it is also necessary to inherit and keep the peculiarity of nations’ and regions’ cultural tradition.
Study on Folk—Custom
This is a course concerning the origin, development and changes of folklore. It mainly covers the following aspects: the cultural origin of folk custom’s connotation; the influence of natural, social, and political factors on folk customs; folk customs’ characteristics in different regions; the relationship among folk customs, nations, races and religions’ beliefs; the variety of folk custom; the place of folk customs in historical culture; the shock of industrialization on folk customs; the protection and development of folk customs in the time of knowledge and economy. Through learning this course, the students will gain an insight into folk customs’ tourism value and gain the ability to analyze the characteristics of folk customs in a certain region.
Tourism Economics
Based on socialism’s market economy theory and the theory and method of western modern economics, this course uses multi-course knowledge to make a comprehensive and systematic introduction to the tourism economics. The main content includes: the formation and development of tourism economy; its nature and characteristics; the mark of tourism industrialization; the development of tourism products; tourism demand and supply; tourism market and its development; tourism products’ prices and strategies; tourism consumption and developing trend; tourism income and distribution; the economic benefit of tourism; tourism economic organization and its rationalization; the management system and developing model of tourism economy.
Tourism English
Tourism English is a combination of college English and the characteristics of tourism course. It requires students to learn the special vocabularies and expressions of tourism so as to improve their reading, writing and translating skills. Tourism English mainly covers the knowledge about tourism’s concept, products, motivation, public tourism, tourism industry, tour, aviation industry, relaxation activities, the operation of tourism agency, and chain hotels. Through this course, the students will gain a better ability in English conversation, writing, and translation, which will lay a solid foundation for their learning in tourism English.
Tourism Conspectus
Tourism is a worldwide, social phenomenon. Since the Second World War, tourism has become one of the strongest golden industries, whose profit is only second to that of petroleum industry. SO it is called economic giant of 20th century. Tourism conspectus offers a comprehensive illustration to the following aspects: tourism’s appearance, development, content, varieties and forms; the basic factors and the relationship among them; the influence of tourism on tourism areas; the developing trend of tourism and tourism industry. Through learning this course, the students will gain an insight into the basic theories of tourism, its current development and the changing trend. They will also master the basic laws of tourism. By learning from other countries’ experience and lessons, they will develop tourism industry according to China’s situation, making our country rank among the world’s tops.
Guide Art
Based on high familiarity of guide operation, let student know more about guide art, translate art, service skill and management art; have better eloquence training; know some history knowledge; have well multidimensional mentation. Through study, students will have excellence guide quality and abilities and receive necessary training in the fields of guide art research
Production Design of Tourism
Travelling product is the chief part of tapping tourist market. The starting point of this course is the requirement of the tourist market. We will expound the features of travelling products, the processes of designing the travelling products, the principles and methods of plot and design travelling products, the compose strategy of travelling products, the establishment of project library of travelling products, the design of travelling products system, entertaining products system, physical training products system and tour lines, the maintenance and renew of travelling products. After the study of the examples of production design of tourism, the students will master the basic theory ,methods and skills of production design of tourism to meet the growing requirements of this modern tourist market.。
Cuisine Art
Cuisine is one of the important culture-legacies of Chinese nation. We will discuss the nature beauty, social beauty, and art beauty of cuisine. We will also discuss the relationship between different stages of cuisine and cuisine techniques. In that way, we can understand how our cuisine art and national spirit found. Students will be showed four kinds of our national cuisines, which are Sichuan flavor, Northern food, Jiangsu dishes, and Cantonese food. Of course, introductions will be given to the students about the features of the main foreign countries’ cuisine techniques
Financial Management
The course teaches tourist business financial management principles and discusses financial management activities. It contains: instauration of tourist business financial target, methods of investment decision, choice and analysis of financing channels, decision and management of capital cost and business asset-liability ratio, profit distribution and working capital management, world newest business financial management theory, cases introduction and investigation. The course also introduces the principle and methods of analysing business financial activities and result based with business financial statements and related financial data, and clear about the advantages and disadvantages, financial status, business development trend and future in the business production operations.
Tourist Routes Design Principle and Method
This course researches tourist routes design theory, principle and method based on the theories of Tourist Resources Science and Economics of Tourism. The economic input and output principle and environment protection principle should be considered when design routes, and it will take suitable environmental capacity maintenance as the basic principle to analyse tourist routes design and combination. Design methods contain: routes perambulation, Expert questionnaire investigation, and tourist transference trend. It will analyse some classical tourist routes design cases and briefly introduce the main application of 3S technology used in routes design.
Garden Programming and Design
Use ecology theory to research garden programming, design and planning. The fields contain: city garden greenbelt planning, flower management, garden plant diseases and insect pests prevention and cure, garden building design and sight design, garden virescence and choice of tree species, garden woodcarving, garden photography, garden ecology, garden artistic appreciation, garden and Chinese civilization. It presents the trend of garden programming and design that more attention is transferred from classicality garden design to modern sight design
Tourism Pedagogy
Tourism Pedagogy is a new research aspect in education science, which study tourism pedagogy phenomenon and disciplinarian. After introducing some basic theories such as character, function and principle, more attention will be given on process, principle, course and method of tourism teaching & its management. This course will simply teach student scientific research management, personnel administration, ideological political management and logistics management related with tourism pedagogy. The aim is that students have a fully and systemic knowledge of tourism pedagogy and its management, and have a definitely theoretical basis for their future work on teaching, scientific research and management.
Tourism Esthetics
Tourism Esthetics is a science that studies the importance of Esthetics in tourism development and tourism activities. Main fields are: history of tourism esthetics; tourism esthetics theory; effect of tourism activities act on esthetics category and esthetics configuration; tourism mentality; creation esthetics of tourism design; esthetics embodiment of tourism culture; tourism enjoyment, artistic conception and taste view; vision art during tourism; tourism esthetics philosophy thinking; the future of tourism esthetics; people’s esthetics diathesis training.
Tourism psychology
Tourism is the behavior of people in touristic roles, As the study of mental processes and behavior, psychology is ideally suited as disciplinary base for the study of the complex phenomenon of tourism. However, despite this clear relevance, the application of psychology to the context of tourism has not been reflected widely in the psychology literature, and has a brief history, dating only to the late 1970s.
There are many ways of conceptualizing tourism and tourist behavior .For the sake of discussing the psychology of tourism however tourist behavior will be conceptualized here comprising five stages: 1/ anticipation 2/ travel to the site 3/ on-site behavior 4/ return travel and 5/ recollection .These 5 stages provide a convenient framework for considering the contributions that psychology has made to the understanding of tourism, as well as potential areas in which it can continue to advance. In the discussion below, 2 and 4 are considered together.[/
也是以前的ABCDV里的帖子 刚看到你的帖子 估计可能晚了~~呵呵 |
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