2月6号，工商管理审核通过！

vibin · 发表于 2006-2-8 14:41:53

刚刚接到的电话，星期一审核的，今天周三就得到结果，告诉我通过了，让我明天上午去拿证书，高兴ing。
总结一下经验：1自信很重要2一门克里的知识点，他们问到的问题，就算想不起来也没有关系，可以把话题转移到你自己熟悉的相关的知识点，李代桃疆3出色的语言能力能为自己加分！
我的专业是工商管理，北京工业大学的2004年毕业。
我所复习的材料都是在过年的时间准备的，现在通过审核，打算把准备的材料（大概40多页，打印的）无偿转送给需要的xdjm，只有一份，先到先得，请给我发EMIAL:vibin111@hotmail.com
PS，北京的朋友可自取，我住朝阳区望京，西门子大院对面的花家地小区

haohao702 · 发表于 2006-2-8 15:12:50

我也过了，我是最后到的那个男生，明天上午去拿证书喽~

vibin · 发表于 2006-2-8 17:40:49

哈哈，我也明天早上去

vibin · 发表于 2006-2-8 18:15:19

由于管我要资料的朋友太多，我只能把一部分文档的资料先放上来，我的资料基本上都是结合了教材，abcdv上大部分经济管理的帖子的精华以及一些mba网站上的纯英文的原版教材的内容。希望对大家有所帮助，还有一些是当的网页，这里上传不了

vibin · 发表于 2006-2-8 18:16:09

2. Principles of Management(管理原理)
1. Introduction to Management; Management :is a course that to assign and coordinate all resources that can be transferred in order to realizing the goal that can't be realized by single individual.
a) Managing: History and Current Thinking
Frederick Winslow Taylor <The principles of scientific management>.The first time to realize management as science instead of experience .Taylor stresses to optimize efficiency and research and investigate .
Henri Fayol analyze the function of management .
Frederic Taylor's 4 principles of management:
 Develop a science for each element of an individual's work
 Scientifically select, train and develop the worker
 Heartily cooperate with the workers
 Divide work & responsibility equally between managers & workers
 Improve production efficiency through work studies, tools, economic incentives

2. Planning
The plan is , appoints the goal and confirm the action to reach goal .The top managers is responsible for making total goal and strategy .middle managers and first-line managers make the plan to supporting the total strategy .The managers must make a plan to control and harmonize the resource which they responsible .
MBO is a dynamic system which seeks to integrate the company’s need to clarify and achieve its profit and growth goals with the manager’s need to contribute and develop himself. It is a demanding and rewarding style of managing a business.)

a) Tools for planning
 Environmental scanning and forecasting
 SWOT analysis
 Benchmarking
 Operations research
 Standards and guidelines
b) Objective: MBO
MBO (management by objective) is a system in which specific performance objectives are jointly determined by subordinates and their superiors, progress toward objectives is periodically reviewed, and rewards are allocated on the basis of this progress.
MBO Principles
 Cascading of organizational goals and objectives
 Specific objectives for each member
 Participative decision making
 Explicit time period
 Performance evaluation and feedback

3. Predicting
a) The predicting process
Define the objective ------->Data colleting ------->Analysis & estimation ------->Set up the predict model ------->Generate the predicting report
a) Methods
 Brain storming
 Delphi technology

4. Decision Making: The decision making is, the course of discerning and solving the problem and improving the occasion .Decision is the essence of management . Other functions of management can not be doing without decision .For example in information acquiring ,what kind of information to obtain ,by what kind of way ,where and when to obtain and so on ,needs the manager to make decision

5. Leadership & Controlling
a) The lead is ,encourage and guide members in order to contribute for the goal of organizing .The manager need the ability of lead members towards the organization's object .The control is Go on and supervise to running situation and strategic plan that organize with performance of the business plan
b) Leadership
 Insights about using leadership theories (Two basic type: Employee-oriented and Production-oriented)
 Attribution Theory
Leadership is merely an attribution that people make about other individuals.
People tend to characterize leaders as having these traits: Intelligence, outgoing personality, verbal skills, aggressiveness, consistency, determination, ....
 Charismatic Leadership
Followers make attributions of heroic or extraordinary leadership abilities when they observe certain behaviors.
Charismatic leaders:
 have a compelling vision or sense of purpose
 communicate that vision effectively
 demonstrate consistency and focus
 know their own strengths and capitalize on them

c) Controlling
The controlling process
Define the standard(Objective and plan) ------->Measure the performance; Gap filling & error correction

6. Motivation
a) Know the people: Theory X,Y
 Theory X Assumptions:
People inherently dislike work
People must be coerced or controlled to do work to achieve objectives
People prefer to be directed
 Theory Y Assumptions:
People view work as being as natural as play and rest
People will exercise self-direction and -control towards achieving objectives they are committed to
People learn to accept and seek responsibility

b) Motive Theory:
 The Hierarchy of needs theory,

 Two Factors Theory

 Motivator Factor: Motivator factors increase job satisfaction:
Achievement
Recognition
Work itself
Responsibility
Advancement
Growth
 Hygiene [‘haid3i:n] Factor: Hygiene factors are those whose absence can create job dissatisfaction:
Supervision
Company policy
Working conditions
Salary
Peer relationship
Security

 Expectancy theory of motivation: 激励力=期望值x价效
 An individual will act in a certain way based on the expectation that the act will be followed by a given outcome and on the attractiveness of that outcome to the individual.
Effort -------> Performance linkage (How hard will I have to work?)
Performance -------> Reward linkage (What is the reward?)
Attractiveness (How attractive is the reward?)

vibin · 发表于 2006-2-8 18:17:08

3. International Corporation Management（跨国公司管理）
Under the status of globalizing economy and international labor division is being enlarged, MNC(Multi National Corporation
) are becoming one of the most important roles with their huge capital, effective production, advanced technique, modern managements and global marketing strategy. This course states the advanced managements of MNC that should be Chinese enterprises’ reference, such as products strategy, detailed market analysis, inner trading and cost transferring, and native characteristics. China should absorb the essence of MNC, such as advanced technique, make the full use of comparative low cost of other countries, human resources and inner enterprises literature, then speed up to found our own MNC.

1. Basic Overviews of the international corporation
a) How does the international corporation come into being
b) The characters
 Core Competence
 Informational Organization
 Virtual organization
c) The Internationalization of Chinese enterprise

2. The Marketing / Human resource management /Strategy management/ Organizational Management of international corporation
a) Reasons:
 Explore the new market for more profit
 Extend the product’s lifecycle
 Avoid the fierce competition in home
 The huge potential of the global market
 Acquire the info to enhance the competency of the product.
b) Core of target global market marketing plan(STP)
 Segmenting(市场细分)
 Targeting（目标市场选择）
 Positioning（营销定位）
 4P: Product, Price, Place, Promotion

3. International Technology Transfer/ Trade
a) Ways:
 Horizontal Technology Transfer
 Vertical Technology Transfer : from the developed countries to the developing countries
b) Intellectual Property
 Patent
 Brand Mark Right
 Industrial Property( Know-how)

4. International Mergers & Acquisition /Cross-Border M&A
c) Ways:
 Horizontal M&A, Two or more countries which produce/sale the similar product, in order to enlarge the global market share& enhance the global competency. [‘kompItensi], low risk, easy to integrate, to form the规模经济 to gain more profit
 Vertical M&A, Two or more countries which produce/sale the similar product, but in different stage raw material provider & purchaser, in order to acquire the raw material at a very low cost.
 Conglomerate M&A
d) What should be integrate
 Reorganization  & Strategy Consolidation
 Reorganization  & Human resource Consolidation
 Reorganization  & Corporate Culture Consolidation/Cross-cultural management
4. Strategic Management（战略管理）

1. Basic overview of Strategic

2. Define the strategic objective and plan
a) The strategic planning process
A formalized top-down strategic planning model, under this model , strategic planning became a deliberate process in which top executives periodically wuld formulate the firm’s strategy, then communicate it down the organization for implementation,

The strategic planning process
3. Corporate strategic environment and conditions analysis
 Core Competence
 Competitive advantage: porter identified two basic type: cost advantage, differentiation advantage

4. Porter model
a) Porter devised a five forces framework that is useful for industry analysis.
 barriers to entry,
 customers,
 suppliers,
 substitute products,
 rivalry among competing firms.

5. SWOT Analysis

6. PEST Analysis

7. BCG Matrix

5. Production and Management（生产管理）
1. definitions of production, productivity, and quality
2. an understanding of the importance of operations and production strategies, systems, and processes
a) working process analysis

3. Project management
a) WBS
b) Gantt Chart
c) CPM Critical Path Method
d) PERT
e) Time-Cost Trade-offs

4. Quality management

6. Quality Management（质量管理）
Categories of information include
1. Basic Overviews of Concept of Quality
2. Basic Tools of quality management
a) Common ways
 Data-collection form
 Cause-and-effect-diagram
 Tree Diagram
 Benchmarking Using standard measurements in a service or industry for comparison to other organizations in order to gain perspective on organizational performance.
 Flowchart, process
 Brainstorming
b) Procedures of quality management
 PDCA

lan-Do-Check-Action

3. TQM is a set of management practices throughout the organization, geared to ensure the organization consistently meets or exceeds customer requirements. TQM places strong focus on process measurement and controls as means of continuous improvement that make companies more efficient, productive, and profitable.
 Continuous Improvement: in regard to organizational quality and performance, focuses on improving customer satisfaction through continuous and incremental improvements to processes, including by removing unnecessary activities and variations. Potential equipment and process failures.

4. ISO9000 and certification
a) ISO900 is an internationally recognized standard of quality, and includes guidelines to accomplish the ISO9000 quality standard. Organizations can be optionally audited to earn ISO9000 certification.
b) The major benefit that ISO 9000 Certification brings to most businesses is a significant competitive edge over their rivals. As business becomes ever more competitive, ISO 9000 can be a cost-effective way for the corporate to demonstrate to the customers that quality assurance is of most importance to its organization.

vibin · 发表于 2006-2-8 18:17:25

7. Public Relations（公共关系）
1. Introduction of public relations:
The methods and activities employed to establish and promote a favorable relationship with the public.

2. How to implement & estimate the public relations ( begin, during, after)

3. Coordinate the public relationship within the organization
a) Employee relationship coordination
How to coordinate the employee’s relationship is depending on the cognition of how important it is. A successful organization is based on the smooth employees’ relationship.
b) Shareholders’ relationship coordination
Staff Meeting; Internal publication, e-newsletter ; Employee handbook, Annual meeting ( report), outing; news releases, newsletters, brochures, public service announcements, speeches, and other print and broadcast messages that are a part of the public relations profession

4. Coordinate the public relationship without the organization
a) Government :
 Put the national benefit at the first place is the most essential and efficient principle and way to coordinate
b) Consumers,
c) Vendor and dealer
d) Media

5. Crisis Management
how we handle ourselves in the middle of a crisis. The bad news is we never know for sure how we'll do at all, the good news is we can prepare ourselves in principle.
There are three smart ways to approach crisis situations:
1) Avoid a crisis in the first place (a pinch of prevention is worth a mound of cure);
2) Quickly address and resolve crisis issues before they escalate;
3) Seek possible ways to turn your crisis into an opportunity.

8. Marketing (市场营销)
1. Marketing definition
2. Marketing plan and process
3. Market segmentation
4. Market analysis
5. Product lifecycle
6. Marketing Mix

9. Market Prediction and Decision-Making（市场预测与决策）
1. Market Investigation & prediction
2. Definition: Market prediction is based on the market investigation, collecting & analyzing the data by logic and mathematics to estimate and figure out the trend, and supporting the decision-making
 Steps:
1) Define the predict objective;
2) Collect the data and material;
3) Set up the economic model and select the predict method ;
4) Analysis & estimation;
5) Generate the predicted report
 Predicted Method 1: Brainstorming
 Predicted Method 2: Delphi Technique
 Ways of market survey:1,Questionnaire 2,Face to face interview 3,Secondhand information 4,Telephon interview 5,Internet survey

10. Market Analysis （市场分析）
Market analysis

11. Advertising（广告学）
 Advertisement: In order to promote sale of the product ,service or conception ,the advertiser spreads the information to the objective consumers by the charging fee media .
 Advertisement activity :investigation ,planning ,invention ,spreading ,evaluating
 4P(product ,price ,place ,promotion )
4C(consumer ,cost ,convenience ,communication )
 Product lifecycle : Active(introduce) ,Mature(pursued) ,Retired(remind) ,End-of-Life (exit) .
 Consumer behavior :AIDMA law :Attention ,Interest ,Desire ,Memory ,Action
Advertising Copy :title ,text ,slogan .
 Media :Newspaper ,Magazine ,Broadcast ,TV ,Out door ,Point of purchase advertise ,Direct mail advertise ,Vehicle advertise .
 Internet advertisement :Banner ,Button ,Sponsorship ,Interstitial Ads ,E-mail Ads .
Advertisement effect :Spreading effect ,Sales effect ,Social effect .

 The role and functions of advertising in society
 The agency system
 Ad production, including media analysis, planning, and buying
 Target demographics
 Layout, design, and graphics
 Sales and management
 Promotions and special events
 Ad Campaigns
 "Courses range from an introduction

vibin · 发表于 2006-2-8 18:17:42

12. Application of SPSS in Marketing（SPSS在市场营销中的应用）
 SPSS Inc. is a leading worldwide provider of predictive analytics software and solutions. Customers use SPSS predictive analytics software to anticipate change, manage both daily operations and special initiatives more effectively, and realize positive, measurable benefits. By incorporating predictive analytics into their daily operations, they become Predictive Enterprises—able to direct and automate decisions to meet business goals and achieve measurable competitive advantage

 How Does Predictive Analytics Work?
To direct, optimize, and automate decisions to improve business processes, the Predictive Enterprise employs predictive analytics. Predictive analytics includes both:
a) Analysis of past, present, and projected future outcomes using advanced analytics
b) Decision optimization for determining which actions will drive the optimal outcomes, and then delivering those recommended actions , , along with supporting information, to the systems or people that can effectively implement them

Figure 1. Predictive analytics includes both advanced analytics and decision optimization

13. International Trade （国际贸易）
International trade is basic course of my major.
2. Theories how international trade came into being. International work division(分工);
 Visible [‘vizebl] Trade & Invisible Trade;
a) Visible trade: Commodities Import
b) Invisible trade: transport costs;
Insurance premium [‘primjem];
foreign capital investment-bonus, profit, dividend [‘dividend]
 (Offer Curves- Reciprocal[ri’siprekel] Demand Curves相互需求曲线). Equilibrium [‘i:kwi’libriem] Trade condition:
Wheat
Cloth

3. Policies, measurements and organizations:
 顺差：Favorable balance of trade
 Policies: free trade, trade protection,
 Measurements of encouraging export :
a) Export subsidies
b) Dumping [‘d^mpiN]
c) Export Credit
 Tariff and non-tariff wall,
a) Tariff wall: Import Duties & Export Duties
b) Non-tariff wall:
 Direct non-tariff wall: Import Quotas system
Import License system
Foreign exchange control
 Indirect non-tariff wall: Discriminatory government procurement policy
Internal taxes
Advanced deposit

 Organization:
a) 关税与贸易总协定：General Agreement on Tariff and Trade(GATT) is instead by WTO on 1995
b) World Trade Organization
c) Basic principle: Non-discrimination

4. General status of international trade nowadays
a) Economic Integration is the trend
b) Three most important organizations
 EU : European Union
 NAFTA: North American Free Trade Agreement
 APEC: The Asia-Pacific Economic Cooperation

14. Practice of International Trade（国际贸易实务）
Actual Operation for International Trade

This course is about the knowledge of actual operation in international trade. This is one of the most important and useful course I studied in University, especially the Trade Terms, Shipment and Payment. It’s the basic knowledge for a trader. Main contents are as following:

1. Trade Terms. Describe the risks, charges and the responsibilities that the business parties should take.
A. FOB Free On Board (…named port of shipment) Stowed（理仓费在内），Liner Terms（班轮条件）Trimmed（平仓费在内）；CIF Cost, Insurance and Freight (…named port of destination)；CFR Cost and Fright (…named port of destination)
B. FCA Free Carrier (…named place)；CPT Carriage Paid To (…named place of destination)；CIP Carriage Insurance Paid to (…named place of destination)
C. EXW Ex Works (…named place)；FAS Free Alongside Ship (…named port of shipment)；DAF Delivered At Frontier (…named place)；DES Delivered Ex Ship (…named port of destination)；DEQ Delivered Ex Quay (…named port of destination) ；DDU Delivered Duty Unpaid (…named place of destination)；DDP Delivered Duty Paid (…named place of destination)

2. Contract Terms. Such as trade terms, describe of commodity, unit price, shipment, insurance, payment, claim, etc.
Key Points:
A. Shipment terms, Shipment documents, Insurance: FPA free from Particular Average, WPA or WA with Particular Average, All Risks and Additional Risks
B. Payment: Bill of Exchange or Draft; Remittance and Collection; Letter of Credit; Letter of Guarantee L/G
C. Inspection, Claim, Force Majeure and Arbitration

3. Pre-work of the signing the contract and the contract implement

4. Trade Modes. Such as Exclusive Sales, Agency Process Trading of importing material, Serves Trade and Technique Trade, etc.

15. Corporate Identity System（企业识别系统CI）
1. CI System consists of three parts
a) MI(Mind identity) Operation Guideline, Corporate Mission
b) BI（Behavior Identity）
　　BI(Behavior Identity):MI:Thought, BI:Action。
c) VI（Visual Identity）
　　Logo: goodwill, corporate image
2. Elements of CI
a) Logo
b) Font & Color
c) Slogan
d) Uniform
e) Letters and envelop
f) equipments
Lets say for example, you were to remove the logo from a Nike t-shirt. Would it still be a Nike T-shirt or would it just be a plain t-shirt no matter how good the quality of the material? To a potential client who didn't know, it would just be a plain old t-shirt. This simple example should be a reminder that without an identity, a company and it's products are nothing - no matter how small the company.
龟兔赛跑

vibin · 发表于 2006-2-8 18:18:26

16. Organizations Theory/ Essentials of organization Theory and design (组织理论与设计精要)
1. Basic overview of the organization

2. Organization Structures
a) Functional Organizations
Reduces duplication of activities
Encourages technical expertise
Creates narrow perspectives
Difficult to coordinate
b) Divisional Organizations
Improves decision making
Fixes accountability for performance
Increases coordination of functions
Hard to allocate corporate staff support
Loses some economies of scale
Fosters rivalry among divisions
c) Matrix Structures
Reinforces & broadens technical excellence
Facilitates efficient use of resources
Balances conflicting objectives of the organization
Increases power conflicts
Increases confusion & stress for 2-boss employees
Impedes decision making
d) Lateral Relations
Dotted-line supervision
Liaison roles
Temporary task forces
Permanent teams
Integrating managers
3. Effective organization design
a) Use functional structures when the organization is small, geographically centralized, and provides few goods and services.
b) When the organization experiences bottlenecks in decision making and difficulties in coordination, it has outgrown its functional structure.
c) Use a divisional structure when the organization is relatively large, geographically dispersed, and/or produces wide range of goods/services.
d) Use lateral relations to offset coordination problems in functional and divisional structures.
e) When the organization needs constant coordination of its functional activities, then lateral relations do not provide sufficient integration. Consider the matrix structure.
f) To adopt the matrix structure effectively, the organization should modify many traditional management practices.
4. Organizational Lifecycle
Organizations undergo four stages:
a) Infancy (Start-up or start-over)
b) Juvenile (growth period)
c) Adolescence (growth and decline spurts)
d) Maturity (established)

17. Behavior of Organization（组织行为学）
2. The motive of Organizational Behavior is how to manage and motivate the employees and study how mentality and behavior of the members impact the performance and development of the organization
3. Motivation system Motivation theory
a) The hierarchy of needs theory
b) Two-factor theory: Herzberg
c) Theory X & Y
d) Expectancy Theory

4. Community’s psychology and Behavior
a) Communications within the community:
 The function of communication :controlling ,motivation ,emotion expression ,information transferring .
 Ways of communication :verbal ,written ,non-language
b) Group decision making :
 Brain storming ,
 Delphi Technique
 Electronic meeting .
5. Management of lead’s behavior
a) Lead’s responsibility:
 Define the strategic objective
 Communication & motivation
 Set up the organization & regulation
 Decision-making
b) Lead’s characters:

18. Human Resource Management（人力资源管理）
The Human Resources Management (HRM) function includes a variety of activities, and key among them is deciding what staffing needs you have and whether to use independent contractors or hire employees to fill these needs, recruiting and training the best employees, ensuring they are high performers, dealing with performance issues, and ensuring your personnel and management practices conform to various regulations

1. Basic Overviews of Human Resource Management
2. Getting the Best Employees
3. Paying Employees (and Providing Benefits)
4. Training Employees
5. Ensuring Compliance to Regulations
6. Ensuring Safe Work Environments
7. Sustaining High-Performing Employees
More recently, organizations consider the "HR Department" as playing a major role in staffing, training and helping to manage people so that people and the organization are performing at maximum capability in a highly fulfilling manner.
• Recruit is the course of attracting applicants and choosing the wanted from them .Including examining the quality of applicant ,choosing recruit channel(advertisement ,new student from school ,recommendation ,interview) ,and choosing lure(reward , train ,working environment , develop space)
• Train is the course of promoting skill ,attitude and mind ,the result is to figure out the balance between employee’s personality and position requirement .
• Salary system includes basic salary ,performance salary ,bonus ,welfare ..

This lecture introduce us first the importance of human resource in the company operation .And than introduce us the influence of corporation exterior environment ,interior environment ,and employee status to human resource .And than introduce us the important content of human resource management ,including recruit ,applying for a job ,train and salary system .At last ,introduce us simply the effect of labor union .

vibin · 发表于 2006-2-8 18:18:59

19. E-Business （电子商务）
1. B2B
a) What are the benefits?
B2B e-commerce can save or make your company money. Some ways companies have benefited from B2B e-commerce include:
 Managing inventory more efficiently
 Adjusting more quickly to customer demand
 Getting products to market faster
 Cutting the cost of paperwork
 Reigning in rogue purchases
 Obtaining lower prices on some supplies
b) Which business units should be involved in a B2B project?
 Definitely the units that do purchasing. B2B e-commerce can drastically change how buyers do their jobs, especially if your company is one that still places orders the old fashioned way. Sales and customer service departments will need to be involved with projects that affect how you receive and process orders from customers. And don't forget the folks who manage your inventory. You may need to get other departments involved, too, depending on the functionality you're building.
 Also involve your suppliers, distributors and customers, and make sure there's something in the project for them. B2B e-commerce doesn't only change how you do business internally, your partners have to change too. And unless you're the 900-pound gorilla in your industry-and sometimes even if you are-you can't force everyone to do things your way.
2. B2C
What is B2C e-commerce?
a) What is the difference between B2C and B2B e-commerce?
For one thing, the customers are different — B2B (business-to-business) customers are other companies while B2C customers are individuals. Overall, B2B transactions are more complex and have higher security needs. Beyond that, there are two big distinctions:
 Negotiation
Selling to another business involves haggling over prices, delivery and product specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2B applications were for buying finished goods or commodities that are simple to describe and price.
 Integration
Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention.

20. Management Information System (MIS)（管理信息系统）

信息管理的原理
一基本原理
A—B—C—D
A 表信息资料的记录与收集
B 表信息资料的整理与转换
C 表信息资源的传递与交流
D 表信息资源用户的需求与效应

一数据处理系统：数据处理，英文简称 EDP 如工资管理。

二管理信息系统：MIS 如生产管理信息系统，人事管理信息系统。

三决策支持系统：DSS以计算机技术为工具，综合模型和数据，辅助中高层决策人员解决半结构化决策问题的人机系统

四专家系统：人工智能的重要分支，是一种具有解决问题能力的智能计算机系统，能模拟专家来解决复杂问题。

21. Basic Accounting（基础会计）
1. Basic theories: Basic definitions: Processing the economy data into accounting information, then figuring out the financial status and business results and making it useful for future decision.

2. Accounting process

1) prepare the transaction’s source document  (PO/Invoice)

2)    Identify & Analyze and record the transaction (should posting as debit account or credit account)

3)  Prepare the trial balance to make sure that debits equal credit

4)  Correct any discrepancies in the trial balance

1) Prepare the financial statements

The balance sheet is one of the most important pieces of financial information issued by a company. It is a snapshot that shows you what a company owns and owes at that point in time. as well as the amount invested by the shareholders. The income statement, on the other hand, shows how much revenue and profit a company has generated over a period of time. Neither statement is better than the other; rather, the financial statements are built to be used together to present a complete picture of a company's finances.

3. Balance sheet
The balance sheet must follow the following formula:
      Assets = Liabilities + Shareholders' Equity

Each of the three segments of the balance sheet will have many accounts within it that document the value of each. Accounts such as cash, inventory and property are on the asset side of the balance sheet, while on the liability side there are accounts such as accounts payable or long-term debt. It's called a balance sheet because the two sides balance out. This makes sense: a company has to pay for all the things it hs (assets) by either borrowing money (liabilities) or getting it from shareholders (shareholders' equity).

22. Money and Banking （货币银行学）
1. This course studies the general rule of money, credit and the bank activities, the general forms, principle, operation procedure of modern financial economy movement. Main contents are as following:
1) Money definition and functions
 medium of exchange
 way of payments
 Store of value
 Unit of account
2) Rate
 Fixed rate and floating rate
 Time value of the money
Present value and future value
 单利， (simple interest ) Interest paid only on the original principal, not on the interest accrued. [e’kru:]
Interest = principal x rate x n(期限)
Sum= principal x (1+ rate x n)
 复利，(compound interest) Interest computed on the accumulated unpaid interest as well as on the original principal.
Sum= principal (1+ rate)n

3) Bank
 Central Bank: Specialization
 The purpose is not gain profit,  but stabilize money, and accelerate the development of economy
 Deal with the commercial bank and government
 Define and implement the monetary policy,issue money.

 Commercial Banks: operations
 National settlement
 International settlement( remittance [ri’mitens] 汇款, letter of credit )
 Entrust 信托
 Leasing
 Credit Card
 Specialized Banks(Investment bank, agricultural bank)

4) Inflation & Deflation effect on the economy
Inflation: A persistent increase in the level of consumer prices or a persistent decline in the purchasing power of money, caused by an increase in available currency and credit beyond the proportion of available goods and services.
 Impact:
 purchasing power of money declines.
 Price is persistent increase
 The inflation rate rise, the unemployment rate drop.
 The consumption rise, the savings drop.(actual interest rate is low at this time)
 Anti measures:
 Recession
 Unemployment
 Sell the bonds to raise the interest rate indirectly.

Deflation:. The causes of inflation :deficit ,too fast economical development ,too much foreign loans ,the influence of other country inflation .
 Impact:
Just on the opposite side

5) Monetary policies
 Goal: stabilize the price, Full employment; increase economy, balance of payment
 Monetary policy :change the monetary supply and change the interest rate

vibin · 发表于 2006-2-8 18:19:24

23. Finance（金融学）
财政学可以理解为政府理财学。它所揭示的领域主要是宏观经济或者说是政府社会经济行为，它以财政分配和财政分配关系的规律性为研究对象，以求正确处理以为国家为主体的国家、集体和个人之间的分配关系。

Finance can be regarded as governmental chrematistics. It researches the actions of macro-economy or governmental economy, financial distribution. Its aim is to arrange the distributions relationships between country, organizations and citizens in right ways. Its contents can be divided into 5 parts: Basic theories, financial income, financial expenditure, management of finance, finance and macro adjustment and control.

1. The substance of Finance: Government takes part in the distributions of social goods and value.\ directly.
2. Financial income: tax, profits of government capitals, profits of debt and others.
3. Taxes: Theories, policies, categories: VAT, excise, sales tax, resource tax, custom/duty, income tax ~ Chinese enterprises: 33%, 27%, 18%; joint ventures foreign enterprises: 33%; citizen, agricultural tax, stamp tax/duty, international taxes
4. Government bonds
5. Financial Expenditures.
6. Governmental Investment
7. Social Security Expenditures
8. Financial management. Government budget, management system, financial monitor
9. Finance and Macro adjustment and control. Make both ends meet. Government financial policies.

24. Financial Management（财务管理）
1) Basic activities:
 Financial predicting: according to the historical data and material to analyze the future situation, make the forecasted scheme.
 Decision making: which predicting scheme should be adopted to guide the work/project
 Financial plan and budgeting
 Financial controlling
 Financial analysis and inspection
2) Time value of money
Present value and future value
Present Value How much you got now.
Future Value How much what you got now grows to when compounded at a given rate

I give you 100 dollars. You take it to the bank. They will give you 10% interest per year for 2 year.
• The Present Value = $ 100
• Future Value = $121.
FV= PV (1 + i )N
• FV = Future Value
• PV = Present Value
• i = the interest rate per period
• n= the number of compounding periods
3) the financial management is all respects shown of the enterprise's fund activity in fact.

in general enterprises, the fund activity have four kinds.

that's financing , investment , profit sharing , operational fund management.
4) How to financing (raise money) the corporate
• To absorb the direct investment
• Issue the shares
• Bank loan
• Commercial credit( between the enterprises); account payable ,
• Issue bonds
5) Investment management is about money's time value . money's time value is the money's increasing value after be invested and reinvested in certain time .

• Type :
 Long-term investment & Short-term investment
 Internal investment  & external investment
• Process of decision-making
 Bring forward the investing project
 estimate the project (classify the project-calculate the anticipated income and cost- prioritize the projects by guideline-reporting to the supervisor for approval
 decision making
 implementation
 re-evaluation
6) Cash flow management
7) Account receivable management
8) Inventory management
25. Financial Management Simulation（财务管理模拟）

26. 国际金融International Finance（国际金融）
1. International finance is a kind of worldwide economic activity. This course covers: international payments, foreign exchange & foreign exchange rate, foreign exchange control, international reserves, international financial markets, international capital movement, international banking & management, international monetary organization, etc.
2. Exchange rate
• Type :
 Direct quotation (US 100= RMB 827.9700; EURO 100= RMB 1015.9780)China
 indirect quotation (US 1=EUR 0.9080, US 1= FF5.9596)
• Influence on economy:
 Appreciation & depreciation of the national money
 Depreciation of home money/ national currency will increase exportation & decrease the importation
 Depreciation of National currency will cause the foreign capital move into the nation.
 Deflation cause the Depreciation of National currency will cause price at very low level.
• The factors of influencing exchange rate :Balance of payment ,Relative inflation rate ,Relative interest rate ,Relative economic development rate ,Policy ,Polity affairs ,Expectation .
3. Foreign Exchange control
• Goal:
• Content :
 Import or export license system
 Import quota system
 Import deposit in advance
4. international settlement: process (book p216)
• Remittance [ri’mitens] 汇款
• Collection
• Letter of credit
5. The Bretton Wood System :
• Found International Monetary Fund
• Establish the linkage between Dollar and gold, as the center ,currency of other members link to Dollar
• IMF(international monetary fund) supply short term loan to the country which has unbalance of payment
• cancel foreign exchange control
drawbacks
• the American monetary policy will impact on the other countries very much
6. International monetary organization
• IMF(international monetary fund)
• World bank

27. Stock Market and Investment (证券市场与投资)
1. General overview of the stock market

• The participator
 Issuer
 Investor
 Agencies
 Supervisor
• Function
 collecting social capital
 Pricing capital rationally
 Optimizing capital allocation
 Adjusting national finance
• The process of securities dealing
 Open an account
 Commit an agency to dealing securities
 Liquidated by stock exchange
 Complete the business transaction
 change the name of owner in a register transfer .

2)    Stock market
Stock is the credence issued by stock limited company and used to confirm the identity and right of stock holder ,and by which stock holders gain bonus
• The operation of stock company
 Act as an agency of issuing securities
 Be commissioned to buy and sell securities
 Buy and sell securities for self
 Service for investing consultation
 Capital management
• Stock Characteristics
 Stock holder has responsibility and right to company
 Stock could be sold in stock market
 Stock has risk
 Stock capital is unretratable
 The price of stock is floating

Securities Investment Fund Characteristics :Collective investment ,Risk diversification ,Expert management ,Share income .
Financial Derivative Tools :Future ,Forward ,Swap ,Option .

________________________________________

28. Microeconomics（微观经济学）
• Demand curve
• Supply curve
• Demand & supply curve
• Opportunity cost
29. Macroeconomics （宏观经济学）
• GDP
• Unemployment

30. Systems Engineering（系统工程）

31. Probability Theory and Mathematical Statistics （概率论与数理统计）

32. Operations Research (运筹学)
运筹学 Operational Research

As a practical science, OP intends to solve the actual problems with existing science knowledge and mathematic methods, and provide quantitative gist for the decision of the best solution. Processes: Finding the problems→Collecting the data→Founding a mathematic model→Resolution→Testing the Resolution→Actualizing.

33. Applied Statistics（应用统计学）

34. Economic Law（经济法）
Law of Economy

Chinese Law of Economy contains two main contents: 1. Law that creates an environment that competition can be held fairly; 2. Laws for National Macro adjustment and control and management of economy. Details are as following:

A. Law for entities of market: Enterprises Law + Corporation Law + Bankruptcy Law
B. Principles for market behaviors: Contract Law + Guarantee Law + Law of Industrial Property Right + Competition Law + Law of Products Law + Rights and Interests of Consumers
C. Macro adjustment and control: Management of National Assets + Fiscal and Tax + Finance
D. Labor + Social Security

1. Four legal issues should be taken into consideration when found a corporate
2.

35. Technical Economics（技术经济学）

1) Basic overview
2) Cash flow analysis
3) Time value of the capital
4) Evaluation of the proposals( npv, hui shou qi)
5) Feasibility research of the plan

zhoudan0001 · 发表于 2006-2-13 18:34:02

我是那天的另外那个女生，也过了
呵呵
看来我们那天通过率还不错~~：）

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