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楼主 |
发表于 2004-11-16 23:26:51
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回第5楼的:我答了很多,每道题都200——300单词左右,关键是有条理,先写主要观点,再具体展开论述,这里我就告诉你我答的关键点吧,不过记得不大清楚了:
1.营销的工具有哪些
point: traditional tools as 4Ps, Integrated maketing
Porter's 5 forces model
SWOT analysis
market,customer, competitor analysis
2.为什么要产品改进及其优缺点
advantages: suit custom needs, develop new market
Disadvantages: some customs who has been used to the original product may hate the change in that the change make them need to change their habits.
3.产品设计和市场营销的关系
They are indirecte relationship——customer needs are the bridge between them. |
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